Lesson Notes By Weeks and Term - Senior Secondary School 1

Browse through topics for Senior Secondary 1 1st, 2nd and 3rd Terms, All Weeks, All Subjects

  1. Home
  2. Lesson Notes By Weeks and Term v2 Classes
  3. Senior Secondary 1
  4. Introduction to marketing I

Term: 1st Term

Week: 1

Class: Senior Secondary School 1

Age: 15 years

Duration: 40 minutes of 2 periods each

Date:       

Subject:      Marketing

Topic:-       Introduction to Marketing I

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Explain the meaning of Marketing
  2. State the functions of marketing
  3. Highlight the goals of marketing
  4. Discuss the meaning of some common terminologies in marketing

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher reviews the students’ knowledge about the word “marketing”

Students pay attention

STEP 2

EXPLANATION

She explains the meaning of marketing

She states the functions of marketing

Students pay attention and participates

STEP 3

DEMONSTRATION

She highlights the goals of marketing

She further discusses the meaning of some common terms in marketing

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

MARKETING

Marketing is the activity, set of institutions, and processes for creating,

communicating, delivering, and exchanging offerings that have value for

customers, clients, partners, and society at large.

 

FUNCTIONS OF MARKETING

  1. Promotion
  2. Selling
  3. Product management
  4. marketing information management
  5. Pricing
  6. financing
  7. Distribution

 

GOALS OF MARKETING

A marketing goal is a specific and measurable objective that helps you

meet your broader business goals. It can be anything from generating high

quality leads and raising brand awareness to increasing customer value

and improving your referral rate.

  1. Increase brand awareness.
  2. Generate high-quality leads.
  3. Acquire new customers.
  4. Increase website traffic.
  5. Establish industry authority.
  6. Increase customer value.
  7. Boost brand engagement.
  8. Increase revenue.
  9. Improve internal brand.

 

COMMON TERMINOLOGIES USED IN MARKETING

  1. Needs: In marketing, Market needs refer to the functional needs,

desires and goals of a target audience. Needs are needed to survive

e.g food, shelter etc

  1. Wants: A want is something which we would like but do not need to

Survive e.g luxurious cars, jewelleries etc

  1. Products: a product is an object, or system, or service made available

for consumer use as of the consumer demand; it is anything that can be

offered to a market to satisfy the desire or need of a customer.

  1. Demands: Demand is the consumer's desire to purchase a particular

good or service.

  1. Exchange: This is the act of obtaining something by offering something

else in return

  1. Transaction: A transaction is a completed agreement between a buyer

and a seller to exchange goods, services, or financial assets in return

for money

  1. Market: A market is defined as the sum total of all the buyers and

sellers in the area or region under consideration. The area may be the

earth, or countries, regions, states, or cities. The value, cost and price of

items traded are as per forces of supply and demand in a market.

EVALUATION:    1. Define Marketing

  1. State the functions of marketing
  2. Highlight the goals of marketing
  3. Discuss the common terms used in marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively