Lesson Notes By Weeks and Term - Primary 6

TERM: 3^rd Term

WEEK: 5

CLASS: Primary 6

AGE: 11 years

DURATION: 40 minutes of 2 periods each
DATE:

SUBJECT: Prevocational Studies

TOPIC:       Marketing channels for farm produce

SPECIFIC OBJECTIVES: At the end of the lesson, the pupils should be able to

1. Define middlemen and retailers in the context of agriculture
2. Outline the importance of middlemen and retailers
3. Evaluate the challenges faced by middlemen and retailers in the marketing channel

INSTRUCTIONAL TECHNIQUES: Identification, explanation, playway method, questions and answers, demonstration.

INSTRUCTIONAL MATERIALS: Charts and picture

INSTRUCTIONAL PROCEDURES

PERIOD 1 and 2:

NOTE

Meaning of middlemen and retailers in the agricultural context and the importance of middlemen and retailers

A middleman, also known as an intermediary, helps facilitate the exchange of goods between consumers and producers of products

Retailers are agents who buy goods from the wholesalers and sell in small quantities to the final consumers

Importance of middlemen in agricultural marketing channels

IMPORTANCE OF INDIVIDUAL/PRIVATE MIDDLEMEN

1. They link producers with consumers
2. They may give loans to producers
3. They assemble, blend and re-pack certain goods.
4. They also provide storage facilities
5. They evacuate farm produce form the farm to the market
6. They assist in the even distribution of produce
7. They bear most of the risks from end of production to marketing.

IMPORTANCE OF RETAILERS

1. They make produce readily available to consumers
2. They provide jobs for many people
3. They pass information from the consumers to the wholesalers
4. They give credits to some consumers.

Challenges faced by middlemen and retailers in the agricultural marketing channels

1. Inadequate funding for business operations
2. Insufficient market information, absence of product and crop knowledge
3. Limited use of technology and lack of use of modern business tools
4. Inefficiency in digitising customer behaviours, aligning more farmers towards growth

EVALUATION:    1. Explain the meaning of middlemen and retailers in the agricultural context

2. Enumerate four importance each of the middlemen and retailers in the agricultural marketing channels
3. Discuss three challenges faced by the middlemen and retailers in the agricultural marketing channel

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the pupils positively and marks their books