TERM: 3^rd Term

WEEK: 1

CLASS: Primary 6

AGE: 11 years

DURATION: 40 minutes of 2 periods each
DATE:

SUBJECT: Prevocational Studies

TOPIC: - Marketing channels for farm produce

SPECIFIC OBJECTIVES: At the end of the lesson, the pupils should be able to

Define marketing channels
Outline channels of marketing farm produce
Discuss the importance of marketing channels in agriculture

INSTRUCTIONAL TECHNIQUES: Identification, explanation, playway method, questions and answers, demonstration.

INSTRUCTIONAL MATERIALS: chart showing various marketing channels

INSTRUCTIONAL PROCEDURES

PERIOD 1 and 2:

PRESENTATION	TEACHER’S ACTIVITY	PUPIL’S ACTIVITY
STEP 1 INTRODUCTION	The teacher revises the previous lesson on first aid	Pupils pay attention
STEP 2 EXPLANATION	The teacher explains the meaning of marketing channel Marketing channel is the people, organizations and activities that make goods and services available for use by consumers. It transfers the ownership of goods from the point of production to the point of consumption. She highlights the various agricultural marketing channels 1. MARKETING/COMMODITY BOARDS These are public corporations set up by government to handle the sales of agricultural produce. 2. CO-OPERATIVE SOCIETIES Co-operative societies are trading organizations where various entrepreneurs or members of the co-operative pool their resources together with a view to making profits through marketing of agricultural produce. 3. INDIVIDUAL/PRIVATE MIDDLEMEN Some individual/middle men usually go directly to the farm to buy farm produce 4. PRODUCERS/FARMERS These are the farmers themselves who are also involved in the marketing of their produce. 5. WHOLESALERS Wholesalers are the agents who buy produce in large quantities from the farmers (producers) and sell in small quantities to the retailers.	Pupils pay attention
STEP 3 DEMONSTRATION	The teacher discusses the importance of marketing channels in agriculture 1. to Bring the produce to market. 2. Help business reach its intended target audience. 3. Help the brand build relationships with customers. 4. Promote and sell the product or service on behalf of the farmer	Pupils pay attention
STEP 4 NOTE TAKING	The teacher writes on the board while the pupils copy the note	Pupils copy the note

NOTE

Marketing channel

Marketing channel is the people, organizations and activities that make goods and services available for use by consumers. It transfers the ownership of goods from the point of production to the point of consumption.

Agricultural marketing channels

MARKETING/COMMODITY BOARDS

These are public corporations set up by government to handle the sales of agricultural produce.

CO-OPERATIVE SOCIETIES

Co-operative societies are trading organizations where various entrepreneurs or members of the co-operative pool their resources together with a view to making profits through marketing of agricultural produce.

INDIVIDUAL/PRIVATE MIDDLEMEN

Some individual/middle men usually go directly to the farm to buy farm produce

PRODUCERS/FARMERS

These are the farmers themselves who are also involved in the marketing of their produce.

WHOLESALERS

Wholesalers are the agents who buy produce in large quantities from the

farmers (producers) and sell in small quantities to the retailers.

importance of marketing channels in agriculture

to Bring the produce to market.
2. Help business reach its intended target audience.
Help the brand build relationships with customers.
Promote and sell the product or service on behalf of the farmer

EVALUATION: 1. Define Marketing channels

Describe the various marketing channels that exist
Discuss the importance of the agricultural marketing channels

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the pupils positively and marks their books

Lesson Notes By Weeks and Term - Primary 6