TERM: 3rd Term
WEEK: 1
CLASS: Primary 6
AGE: 11 years
DURATION: 40 minutes of 2 periods each
DATE:
SUBJECT: Prevocational Studies
TOPIC: - Marketing channels for farm produce
SPECIFIC OBJECTIVES: At the end of the lesson, the pupils should be able to
INSTRUCTIONAL TECHNIQUES: Identification, explanation, playway method, questions and answers, demonstration.
INSTRUCTIONAL MATERIALS: chart showing various marketing channels
INSTRUCTIONAL PROCEDURES
PERIOD 1 and 2:
PRESENTATION | TEACHER’S ACTIVITY | PUPIL’S ACTIVITY |
STEP 1 INTRODUCTION | The teacher revises the previous lesson on first aid | Pupils pay attention |
STEP 2 EXPLANATION | The teacher explains the meaning of marketing channel
Marketing channel is the people, organizations and activities that make goods and services available for use by consumers. It transfers the ownership of goods from the point of production to the point of consumption.
She highlights the various agricultural marketing channels
1. MARKETING/COMMODITY BOARDS These are public corporations set up by government to handle the sales of agricultural produce.
2. CO-OPERATIVE SOCIETIES Co-operative societies are trading organizations where various entrepreneurs or members of the co-operative pool their resources together with a view to making profits through marketing of agricultural produce.
3. INDIVIDUAL/PRIVATE MIDDLEMEN Some individual/middle men usually go directly to the farm to buy farm produce
4. PRODUCERS/FARMERS These are the farmers themselves who are also involved in the marketing of their produce.
5. WHOLESALERS Wholesalers are the agents who buy produce in large quantities from the farmers (producers) and sell in small quantities to the retailers.
| Pupils pay attention |
STEP 3 DEMONSTRATION | The teacher discusses the importance of marketing channels in agriculture
1. to Bring the produce to market. 2. Help business reach its intended target audience. 3. Help the brand build relationships with customers. 4. Promote and sell the product or service on behalf of the farmer
| Pupils pay attention |
STEP 4 NOTE TAKING | The teacher writes on the board while the pupils copy the note | Pupils copy the note |
NOTE
Marketing channel
Marketing channel is the people, organizations and activities that make goods and services available for use by consumers. It transfers the ownership of goods from the point of production to the point of consumption.
Agricultural marketing channels
These are public corporations set up by government to handle the sales of agricultural produce.
Co-operative societies are trading organizations where various entrepreneurs or members of the co-operative pool their resources together with a view to making profits through marketing of agricultural produce.
Some individual/middle men usually go directly to the farm to buy farm produce
These are the farmers themselves who are also involved in the marketing of their produce.
Wholesalers are the agents who buy produce in large quantities from the
farmers (producers) and sell in small quantities to the retailers.
importance of marketing channels in agriculture
EVALUATION: 1. Define Marketing channels
CLASSWORK: As in evaluation
CONCLUSION: The teacher commends the pupils positively and marks their books
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