Cultural and Creative Arts - Junior Secondary 3 - Marketing of artwork

Marketing of artwork

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TERM: 3RD TERM

WEEK FOUR

Class: Junior Secondary School 3

Age: 14 years

Duration: 40 minutes of 5 periods each

Date:

Subject: CULTURAL AND CREATIVE ARTS (CCA)

Topic: MARKETING OF ART WORKS

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Define marketing

II.) Identify the various outlets and ways to market art works

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher explains the meaning of marketing

Students listens attentively to the teacher                                                                          

STEP 2

EXPLANATION

Teacher identify and discuss the various outlets and ways to market art works

Students exhibit attentiveness and active engagement

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

MARKETING OF ART WORKS

Marketing art works involves promoting and selling artistic creations to a target audience. There are various outlets and ways to market art works, including:

  1. Art Galleries: Displaying artworks in traditional brick-and-mortar galleries where potential buyers can view and purchase pieces in person.
  2. Online Platform: Utilizing online platforms such as websites, online galleries, and social media platforms to showcase artworks to a global audience. Websites like Saatchi Art, Artsy, and Etsy provide platforms for artists to sell their works online.
  3. Art Fairs and Exhibitions: Participating in art fairs, exhibitions, and art festivals to showcase artworks and connect with collectors, curators, and art enthusiasts.
  4. Artist Markets and Craft Shows: Selling artworks directly to consumers at local artist markets, craft shows, and street fairs.
  5. Art Dealers and Agents: Collaborating with art dealers, agents, or representatives who can help promote and sell artworks to collectors and buyers.
  6. **Commissioned Works**: Accepting commissions from clients who request custom-made artworks tailored to their preferences and specifications.
  7. Corporate Art Programs: Partnering with corporations, hotels, and businesses to provide artworks for their spaces through corporate art programs and commissions.
  8. Art Rental and Leasing: Offering artworks for rent or lease to individuals, businesses, and organizations through art rental programs or leasing arrangements.
  9. Art Licensing: Licensing artworks for reproduction on various products such as prints, posters, stationery, apparel, and home décor items.
  10. Art Publications and Press: Getting exposure through art publications, magazines, blogs, and press coverage to reach a wider audience and attract potential buyers.

 EVALUATION: 1.  Define marketing

  1. State 5 outlets and ways to market art works

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively