Cultural and Creative Arts - Junior Secondary 3 - Package designing

Package designing

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TERM: 3RD TERM

WEEK ONE

Class: Junior Secondary School 3

Age: 14 years

Duration: 40 minutes of 5 periods each

Date:

Subject: CULTURAL AND CREATIVE ARTS (CCA)

Topic: PACKAGE DESIGNING

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Explain the meaning of package Design

II.) Identify the methods of designing packages

III.) State the functions of package designing.

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher explains the meaning of package design

Students listens attentively to the teacher                                                                          

STEP 2

EXPLANATION

Teacher discuss the methods of designing packages and explain  the functions of package designing .

Students exhibit attentiveness and active engagement

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

PACKAGE DESIGNING

Package designing refers to the process of creating the visual and structural design of product packaging. This involves designing the layout, graphics, typography, and structure of the packaging to effectively communicate the brand identity and attract consumers.

Methods of package designing

Methods of designing packages include:

  1. Graphic Design: Creating visually appealing graphics, logos, and branding elements to enhance the packaging.
  2. Structural Design: Designing the physical structure and form of the packaging to ensure functionality, protection, and convenience for the product.
  3. Material Selection: Choosing appropriate materials for packaging based on factors like product type, durability, sustainability, and aesthetic appeal.
  4. Printing Techniques: Selecting printing methods such as offset printing, flexography, or digital printing to achieve desired visual effects on the packaging.

Functions of package designing

  1. Brand Identity: Establishing and reinforcing the brand's image and personality through consistent visual elements on the packaging.
  2. Product Protection: Ensuring the packaging effectively protects the product from damage, contamination, and environmental factors during storage and transportation.
  3. Consumer Attraction: Grabbing consumers' attention and standing out on the shelf through eye-catching design, colors, and messaging.
  4. Information Communication: Clearly conveying essential product information such as ingredients, usage instructions, and safety warnings through labeling and packaging design.
  5. Differentiation: Setting the product apart from competitors by creating unique and distinctive packaging designs that resonate with the target audience..

EVALUATION: 1.  What is the meaning package design?

  1. Mention 4 methods of package design
  2. Discuss 4 Functions of package Design

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively