Cultural and Creative Arts - Junior Secondary 3 - Marketing of artworks

Marketing of artworks

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TERM: 2ND TERM

WEEK SIX

Class: Junior Secondary School 3

Age: 14 years

Duration: 40 minutes of 5 periods each

Date:

Subject: CULTURAL AND CREATIVE ARTS (CCA)

Topic:

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Explain the meaning of artwork marketing

II.) Identify the ways for marketing artwork

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher explains the meaning of artwork marketing 

Students listens attentively to the teacher                                                                          

STEP 2

EXPLANATION

Teacher state and explain the ways of marketing artwork

Students exhibit attentiveness and active engagement

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

MARKETING OF ARTWORKS

Marketing of artwork involves promoting and selling artistic creations to a targeted audience. It encompasses various strategies and activities aimed at increasing awareness, generating interest, and ultimately driving sales of art pieces. This includes showcasing artworks through different channels, engaging with potential buyers, and creating compelling narratives around the artwork and the artist.

Ways for marketing artwork

Ways or outlets for marketing artwork include:

  1. Art Galleries: Traditional galleries represent artists and display their artworks for sale. They often handle promotion, sales, and distribution of artworks on behalf of the artist.
  2. Online Platforms: Websites and online marketplaces dedicated to art sales, such as Etsy, Saatchi Art, Artfinder, or individual artist websites, provide a global reach for artists to showcase and sell their work.
  3. Art Fairs and Festivals: Events specifically focused on art provide opportunities for artists to exhibit and sell their work directly to collectors, curators, and art enthusiasts.
  4. Retail Stores: Some retail stores, such as boutique shops, gift shops, or specialty stores, may feature artworks for sale alongside other merchandise.
  5. Hotels and Hospitality Venues: Artwork is often displayed in hotels, restaurants, cafes, and other hospitality venues as part of their interior décor. Artists can collaborate with these venues to showcase and sell their work.
  6. Corporate Offices and Public Spaces: Some businesses and organizations display artwork in their offices or public spaces, either by purchasing or commissioning pieces directly from artists.
  7. Social Media: Platforms like Instagram, Facebook, Pinterest, and Twitter can be used by artists to showcase their work, connect with potential buyers, and drive traffic to their online stores or galleries.
  8. Artist Studios and Open Houses: Artists may open their studios to the public or participate in studio tours, allowing visitors to see their work firsthand and make purchases directly from the artist.

EVALUATION: 1.  Explain the meaning of artwork marketing

  1. State and explain 5 ways of artwork marketing

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively