Cultural and Creative Arts - Junior Secondary 3 - Package design

Package design

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TERM: 2ND TERM

WEEK ONE

Class: Junior Secondary School 3

Age: 14 years

Duration: 40 minutes of 5 periods each

Date:

Subject: CULTURAL AND CREATIVE ARTS (CCA)

Topic: PACKAGE DESIGN

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Explain the meaning of package design

II.)  Describe the methods and processes in package design

III.) State the captions for packages

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher explains the meaning of package design and discuss the methods and processes in package design

Students listens attentively to the teacher                                                                          

STEP 2

EXPLANATION

Teacher state and explain the captions on packages

Students exhibit attentiveness and active engagement

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

PACKAGE DESIGN

Package design refers to the process of creating the exterior of a product's packaging, including its visual appearance, structure, and functionality. It aims to attract consumers, convey information about the product, and protect it during storage and transportation.

Methods and processes in package design

Methods and processes involved in package design include:

  1. Research and Analysis: Understanding the target audience, market trends, and competitors' packaging.
  2. Concept Development: Generating ideas and concepts for the packaging design based on the research findings.
  3. Sketching and Rendering: Creating rough sketches and digital renderings to visualize design concepts.
  4. Prototyping: Building physical prototypes to test the design's functionality and aesthetics.
  5. Graphic Design: Incorporating branding elements, text, and imagery to enhance the package's visual appeal and communicate product information.
  6. Structural Design: Engineering the physical structure of the package to ensure it protects the product and facilitates efficient manufacturing and distribution..

Captions for packages

Captions for packages can vary depending on the product and brand identity but typically include:

  1. Product Name: Clearly stating the name of the product for easy identification.
  2. Brand Logo: Displaying the brand logo prominently to reinforce brand recognition.
  3. Product Description: Providing a brief description or tagline that highlights key benefits or features.
  4. Usage Instructions: Offering clear instructions on how to use the product safely and effectively.
  5. Ingredients or Nutrition Information: Listing ingredients, nutritional facts, or other relevant information for consumer awareness.
  6. Barcode: Including a barcode for inventory management and point-of-sale transactions.
  7. Regulatory Information: Ensuring compliance with legal requirements by including relevant regulatory markings or certifications.

EVALUATION: 1. What is the meaning of package Design

  1. Mention 4 methods and processes of package Design
  2. State and describe 4 captions for package design

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively