Business Studies - Junior Secondary 3 - Communication II

TERM: 1^ST TERM

WEEK FIVE

Class: Junior Secondary School 3

Age: 14 years

Duration: 40 minutes of 5 periods each

Date:

Subject: BUSINESS STUDIES

Topic: COMMUNICATION II

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.) Identify the services provided by communication agencies

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

NOTE

COMMUNICATION II

Communication agencies, often referred to as marketing or advertising agencies, provide a wide range of services aimed at helping businesses and organizations effectively communicate their messages to their target audiences. Here are some common services provided by communication agencies:

1. Advertising Campaigns: Agencies develop and execute advertising campaigns across various media channels (print, TV, radio, digital) to promote products, services, or brands.
2. Public Relations (PR): Agencies manage the public image and reputation of their clients through PR strategies. This involves media relations, press releases, crisis management, event planning, and brand positioning.
3. Digital Marketing: Agencies specialize in digital channels such as websites, social media, email marketing, and search engine optimization (SEO). They create digital strategies to enhance online presence, engagement, and conversions.
4. Branding and Identity: Agencies help define and develop brands by creating brand identities, logos, taglines, and visual assets. They ensure consistency in brand messaging across all communication channels.
5. Content Creation: Agencies produce content for various purposes, including website copy, blogs, articles, videos, infographics, and social media posts. Content is tailored to resonate with target audiences and enhance engagement.
6. Market Research and Analysis: Agencies conduct market research to understand consumer behavior, trends, and competitive landscapes.
7. Event Management: Agencies plan and execute events such as product launches, conferences, trade shows, and promotional events.
8. Creative Services: Agencies provide creative services such as graphic design, video production, photography, and copywriting to create compelling visuals and messages.
9. Social Media Management: Agencies manage social media platforms on behalf of clients, including content creation, community management, advertising campaigns, and analytics.

EVALUATION: 1.  Identify and describe 5 services provided by communication agencies

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively