Lesson Notes By Weeks and Term - Junior Secondary School 3

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Week: 3

Term: 1st Term

Class: Junior Secondary School 3

Age: 14 years

Duration: 40 minutes of 2 periods

Date:

Subject: Agriculture

Topic:-       Branding

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

  1. Define branding
  2. State the advantages and disadvantages of branding

INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S ACTIVITY

STEP 1

INTRODUCTION

The teacher revises the previous lesson on packaging

Students pay attention

STEP 2

EXPLANATION

She introduces the topic by explaining the meaning of branding

Students pay attention and participates

STEP 3

DEMONSTRATION

She then discusses the advantages and disadvantages of branding

Students pay attention and participate

STEP 4

NOTE TAKING

The teacher writes a summarized note on the board

The students copy the note in their books

 

NOTE

BRANDING

Branding in agriculture is the process by which the farmers promote the

products of their agricultural business through different marketing

practices and promotional activities.

 

ADVANTAGES OF BRANDING

  1. for the maintenance of quality
  2. it gives a unique identity to the produce
  3. when goods are branded, the producer can enjoy monopoly
  4. it increases the sales of the produce
  5. it helps the consumer to remember what to buy
  6. to prevent counterfeiting of the produce

 

DISADVANTAGES OF BRANDING

  1. it may bring about confusion among the consumers
  2. it increases the cost of production
  3. some products especially perishables are difficult to brand e.g tomatoes,

fruits, vegetables etc

  1. there is difficulty in the maintenance of quality

 

EVALUATION:    1. Define branding

  1. State the advantages and disadvantages of branding

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively