Business Studies - Junior Secondary 3 - Advertising/media/jingles

Advertising/media/jingles

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TERM: 1ST TERM

WEEK ONE

Class: Junior Secondary School 3

Age: 14 years

Duration: 40 minutes of 5 periods each

Date:

Subject: BUSINESS STUDIES

Topic: ADVERTISING /MEDIA / JINGLES

SPECIFIC OBJECTIVES: At the end of the lesson, pupils should be able to

I.)   State the meaning of advertising

II.)  Mention types of advertising

III.)  List various forms of advertising media.

IV.) Different jingles used in advertising media.

 INSTRUCTIONAL TECHNIQUES: Identification, explanation, questions and answers, demonstration, videos from source

INSTRUCTIONAL MATERIALS: Videos, loud speaker, textbook, pictures,

INSTRUCTIONAL PROCEDURES

PERIOD 1-2

PRESENTATION

TEACHER’S ACTIVITY

STUDENT’S

ACTIVITY

STEP 1

INTRODUCTION

The teacher explains the meaning of advertising and mention the types of advertising

Students listens attentively to the teacher                                                                          

STEP 2

EXPLANATION

Teacher identify the various forms of advertising media and describe the different jingles used in advertising media.

Students exhibit attentiveness and active engagement

STEP 3

NOTE TAKING

The teacher writes a summarized

note on the board

The students

copy the note in

their books

 

NOTE

ADVERTISING /MEDIA / JINGLES

Advertising is a marketing tactic used to promote products, services, or ideas to target audiences through various paid media channels. Its goal is to persuade and influence consumer behavior.

Types of advertising

  1. Print Advertising: Includes newspapers, magazines, flyers, brochures.
  2. Broadcast Advertising: Includes radio and television commercials.
  3. Outdoor Advertising: Such as billboards, posters, signs.
  4. Digital Advertising: Includes online banners, social media ads, PPC (pay-per-click) ads.
  5. Direct Mail: Sending physical promotional materials directly to consumers.
  6. Product Placement: Integrating products into movies, TV shows, etc.

Various forms of advertising media

   - Print media (newspapers, magazines)

   - Broadcast media (radio, television)

   - Outdoor media (billboards, posters)

   - Digital media (internet banners, social media)

   - Direct mail

   - Product placements

Different jingles used in advertising media

  1. Musical Jingles: Catchy tunes used in radio and TV ads to create brand recognition (e.g., McDonald's "I'm Lovin' It").
  2. Slogans: Short, memorable phrases used to reinforce brand identity (e.g., Nike's "Just Do It").
  3. Jingles with Rhymes: Often used in children's products or services to make the message more memorable (e.g., "Toys R Us Kid").

EVALUATION: 1. What is the meaning of advertising

  1. Mention 5 types of advertising
  2. Identify the various forms of advertising media.
  3. Identify 3 different jingles used in advertising media.

CLASSWORK: As in evaluation

CONCLUSION: The teacher commends the students positively