Lesson Notes By Weeks and Term - Junior Secondary School 3

SUBJECT: CULTURAL AND CREATIVE ARTS

CLASS:  JSS 3

DATE:

TERM: 2nd TERM

REFERENCE TEXTBOOK

• Modern Approach to Cultural and Creative Arts by G.F. Ibrahim (Book 1-3).

 
WEEK SEVEN                        DATE……………………………..

TOPIC: MARKETING OF ART WORKS

MEANING OF MARKETING OF ART WORKS

Marketing of art works is the process of promoting and creating awareness of works of art to the public. The basic intention of the artist marketing his or her art works is to promote sale. The viewer tends to view, appreciate and buy the art works.

OUTLETS FOR MARKETING ART WORKS

The following are the outlets for marketing art works.

1. Shop
2. Hotel
3. Festival premises
4. Trade fair ground
5. Art gallery
6. Museum.

EVALUATION

1. What is marketing of art products?
2. Mention two outlets for marketing art products.

SOURCES OF FUND

The fact that art materials, tools and equipment and the cost of renting a place for exhibition are quite expensive.There is need for the artist to source for fund. The following are sources of raising fund by artists.

1. Non-governmental organisation
2. Parents
3. Relatives
4. Individual personal savings
5. Community
6. Government

WAYS OF MARKETING ART WORKS

1. Through hawking.
2. Through exhibition.
3. Through advertisement of art works on television media etc.

EVALUATION

1. State two sources of fund to the artist.
2. Mention two ways that the artist can market his or her artworks.

GENERAL EVALUATION/REVISION QUESTIONS

1. Explain fake and adulterated goods.
2. State two goods that can be faked and adulterated.
3. State one duty of SON.
4. What is the function of donkey bench?
5. Define teamwork and sense of belonging respectively.
6. What is denouement?

READING ASSIGNMENT

Modern Approach to Cultural and Creative Art by G.F. Ibrahim, Book 3, pages 41- 43.

WEEKEND ASSIGNMENT

1. Artworks can be marketed in the following except……..……….A. art gallery  B. mosque  C. hotels D.  shop
2. ……………….………....is a public display of  visual creative art works.A. Exhibition  B. Categorizing  C. Lighting D. Design space
3. Which one of the following is NOT a source of generating funds for the art business?  A. Relative    B. Parents C. Beggars  D. Government
4. Where does the showcasing of art works take place in an art gallery?  A. A large hall B. Stage C. Football field D. None of the above.
5. Marketing of art works promotes sale. A. True  B. False  C.Maybe  D. Not sure

THEORY

1. Define of art products.
2. Mention two outlets for marketing art products.