Lesson Notes By Weeks and Term - Junior Secondary School 3

TERM: FIRST TERM

SUBJECT: BUSINESS STUDIES

CLASS: JSS 3

WEEK ONE

TOPIC: ADVERTISEMENT

CONTENT

1. Meaning of Advertising 
2. Forms/Types of Advertising

iii. Importance/rolesof Advertising

MEANING OF ADVERTISING

Advertising is the process of creating awareness among the members of public about a particular product. It ensures that customers are aware of the existence and availability of a particular product and they are persuaded to buy it.  Advertising cantake various forms.

VARIOUS FORMS OF ADVERTISING

INFORMATIVE ADVERTISING

This kind is aimed at spreading information that will let consumers to know which goods and services are available.        

PERSUASIVE ADVERTISING

This is a type of advertising which tries to persuade customers to buy a particular brand of product as being different from other brands.

COMPETITIVE ADVERTISING

This is a type of advertising which is aimed at persuading customers to buy one brand of a product in preference to another brand by another producer.

MASS/GENERIC ADVERTISING

This is a type of advertising in which manufacturers ofsimilar products or same commodity come together to jointly advertise their products to the consuming public.

IMPORTANCE/ROLE OF ADVERTISING

1. To Introduce new product -  It creates awareness about the availability of aproduct.
2. It nlightens members of the public on the usefulness of a product
3. It creates awareness about the quality of a product.
4. It helps consumers to compare prices of competing product.
5. It helps to increase sales.
6. Advertising helps in introducing a new product to the market.
7. It helps in publishing brand names.
8. It boosts a product’s share of the market.
9. It enhances the public image of an organization 
10. It is a gentle way of reminding consumers about a product.

EVALUATION

1. Define advertising.
2. List five roles of advertising

READING ASSIGNMENT

Business Studies for JSS3 by O. A. Lawal, pages 34 - 41

GENERAL EVALUATION QUESTIONS

1. What are aids to trade?
2. List the aids to trade that you know
3. Give another name for aids to trade
4. What is production?
5. Give the factors of production with their respective rewards.

WEEKEND ASSIGNMENT

1. Which of the following is not an aid to trade? 

1. Transportation b.Communication     c. Advertising   d. Commerce  

1. ___ is a type of advertising.

1. Information     b. Informative    c. Marketing    d. Competition.

1. Advertising___ demand for the advertised product.   a. discourages                             b. reduces     c. stimulates    d. hinders.
2. The form of advertising that involves producers of similar products coming together to advertise their products is known as ___ advertising

1. competitive    b. generic    c. persuasive     d. indirect.

1.  The cost of advertising a product is borne by ___

1. marketers b. advertiser   c. consumers    d. producers.

THEORY

1. What is advertising?
2. List five roles of advertising
3. State  five means of advertising